52-10
Based on a community-wide strategic plan, Santa Cruz County Go for Health! coordinates a broad range of collaborative activities to prevent childhood obesity through improving nutrition and increasing physical activity. A program of United Way of Santa Cruz County, Go for Health! uses the evidence-based 52-10 message developed by the Maine Youth Overweight Collaborative to insure a consistent message is delivered in the schools, recreation programs, social services agencies, health care providers and the community. HIP is partnering with Go for Health! to launch an innovative social marketing and advocacy campaign that includes the use of 52-10 materials by all health care providers including private pediatricians and safety net clinics.
The 52-10 message is:
- 5 or More Fruits and Vegetables
- 2 Hours or Less of Recreational Screen Time
- 1 Hour or More of Vigorous Play
- 0 Sugar Sweetened Beverages
